Rebranding of Miller Symphony Hall in Allentown
November 2012 Valley Wide Signs & Graphics worked with Allentown Symphony Hall with their rebranding to Miller Symphony Hall. The new logo was the creation of enze designs of Allentown. There were several components to the makeover, including large decorative banners, brushed aluminum custom lit letters to recreate the logo on the building face, window lettering to further brand the project and dimensional letters inside the building. And...it all had to be installed "in secret" the day before the press release and grand opening. Our installer had to remove covers from the banners and the building logo just two hours before the press release....abd he was back at the press release with his spouse when he finished.
Mother Nature threw us a cureball with a small storm named "Hurricane Sandy" two weeks before the event, and took us out of production for 7 days. We went to Plan "B" (and in some cases Plan "C") in order to still get everything done.
